Katie Fernands

If These Are Your Problems, I Know Where to Start.

The funnel is leaking and no one has named it yet. I find where revenue is walking out the door, diagnose why, and build the fix.
Everyone agreed in the meeting. Nothing moved after it. I align the executives, the skeptics, and the people doing the actual work, so momentum doesn't die in committee.
The technology got approved. The team never adopted it. I remove the barriers, the blockers, and the "we've always done it this way" that stalls good initiatives.
Change is stalling because the relationships aren't there. I build the trust across functions that turns sign-off into actual behavior change.

Financial Services Marketing That Moves the Needle